Privacy Policy

Privacy Policy

Effective Date: 01.02/2026

At Heart and Ink ("we", "us", or "our"), we value your privacy and are committed to protecting your personal data. This policy details how we collect, use, and store your information when you visit heartandink.co.uk. or purchase our handcrafted customised framed art.

1. Who We Are

We are a family-run venture based in the United Kingdom. Contact Email: heartandinkuk@gmail.com Website: heartandink.co.uk.

2. The Data We Collect

To fulfill your order and provide our services, we collect the following information:

  • Identity Data: Name.

  • Contact Data: Billing address, delivery address, email address, and telephone number.

  • Transaction Data: Details about payments and products you have purchased (Note: We do not store full credit card numbers; these are processed securely by our payment providers, e.g., Stripe/PayPal).

  • Customer Content: The photographs and images you upload for us to create your artwork.

3. How We Use Your Data

We process your data under the following legal bases:

  • Contractual Necessity: We need your address to ship the item and your uploaded photos to create the artwork. Without this, we cannot fulfill your order.

  • Legitimate Interests: To run our business effectively, use third-party design tools to enhance your images, and improve our website.

  • Consent: If you opt-in to our newsletter or agree to let us use your finished artwork on social media.

4. Third-Party Software and Data Sharing

We treat your personal photos with the utmost care. However, to create your custom piece and run our website, we may share data with specific third parties:

  • Squarespace: Our website hosting provider.

  • Payment Processors: To securely process your payment.

  • Delivery Services: Royal Mail or courier services (e.g. DPD) to deliver your frame.

  • Design Software: We may utilize third-party design software (e.g., Adobe, AI enhancement tools) to process your uploaded photos and create the final artistic design. These tools are used solely for the creation of your order.

5. Marketing and Social Media

  • Social Media: We love showing off our work! However, because your art is created from personal photos, we will never post your image or the final artwork to social media or marketing materials without your express, prior written consent. We will ask for this permission separately via email or a checkbox at checkout.

  • Email Marketing: We will only send you newsletters if you have opted in. You can unsubscribe at any time.

6. Data Retention

We retain your personal data and uploaded photos only for as long as necessary to fulfill your order and satisfy any legal, accounting, or reporting requirements.

  • Uploaded Photos: Unless you consent to us retaining them for marketing, your photos are generally deleted from our local storage [30 days] after the order is completed, in case of print errors or shipping damage requiring a replacement.

7. Your Rights

Under the UK GDPR, you have rights including:

  • The right to access the personal data we hold about you.

  • The right to request the deletion of your data.

  • The right to withdraw consent at any time.

To exercise these rights, please contact us at heartandinkuk@gmail.com